The Tuesday Problem: Why Your Client's Monday Breakthrough Disappears by Tuesday
And what neuroscience says you actually need to create lasting change
The Pattern You’ve Been Seeing
The Zoom call ended at 4 PM on Monday. Your client—let’s call her Lisa—was still sitting at her computer at 4:15, not wanting to click “leave meeting” right away.
“That was so helpful,” she said. “I finally see the pattern. I know exactly what I need to do.”
You could feel it. Something shifted. This wasn’t surface-level insight—this was real recognition. The kind of breakthrough you got into coaching to create.
You closed your laptop feeling good. Progress happened. You’re good at this. Tuesday morning, you check your phone.
There’s a text from Lisa: “Everything felt so clear yesterday. But I’m right back in it. Like Monday never happened.”
And here’s what you don’t say out loud:
Maybe if she was more dedicated...
Maybe if she actually did the work...
Or maybe—and this is the one that keeps you up at 2 AM—maybe you’re just not skilled enough.
You’re either blaming yourself or blaming your client.
And neither one is true.
Stop.
It’s not you. And it’s not them either.
